Privacy-first kids' tie-dye · Coming to Kickstarter
Let kids be kids — not data.
Cameras are everywhere — storefronts, doorbells, even strangers' smart
glasses — all running AI that spots and tracks the people in front of them.
Changeling is a tie-dye tee made to confuse AI.
One email when we launch. No spam. Privacy.
The bigger picture
We live in a changing world.
surveillance cameras are in use worldwide — about one for every 8 people.
Comparitech, 2024
Meta smart glasses sold in 2025 alone, triple the year before — wearable cameras are going mainstream.
EssilorLuxottica, 2026
photos of faces, gathered from the public web into a single facial-recognition database.
Clearview AI · TIME, 2022
Privacy is a human right.
Changeling is a wearable statement that no one — least of all children — should be tracked without consent.
The shirt
Too colorful to compute.
Childhood should be bright and joyful — not optimized and tracked. Each shirt is an all-over print of a pattern trained to confuse "find the people" AI.
Ice
Want first dibs?
Launch-list members get early-bird pricing and the colorway drop before anyone else.
Why we made this. We're parents and tech workers who are deeply concerned by AI-driven surveillance and its impact on the world. We couldn't make the cameras disappear — so we made something joyful to push back and start a national conversation. In so doing, we hope to create a better world for our kids.
Questions, answered
FAQ
Does it actually work?
In digital testing, the specific AI models we tried it on failed to correctly identify the wearer in up to ~50% of trials on the models it was tuned for, often mislabeling them as an object instead of a person. The effect looks stronger on kids than adults, because the shirt takes up a greater share of their smaller frame. It's a real, measurable effect — but it's not invisibility, it's weaker on cameras it wasn't tuned for, it does nothing against a human watching, and we haven't finished real-world validation. We test it like scientists: we measure the effect over a plain shirt (so you see what the pattern actually adds), and we'll publish every number — good or bad.
Is it safe for my kid?
It's just a soft, comfortable t-shirt printed with gentle, skin-safe inks. It's a statement piece and a privacy experiment — not a safety device — so please don't treat it as full protection.
What sizes do you make?
Kids' sizes plus adult sizes, so the whole family can match. Exact size chart comes with the launch.
When and where does it ship?
We're launching on Kickstarter; shipping is planned for 2026. Join the launch list and you'll get the dates (and early-bird pricing) first.
What's the 1% giving?
1% of every sale goes to nonprofits advancing kids' digital privacy and screen-free childhoods. We'll name the partners at launch and publish where the money goes.
How much will it cost?
Final pricing comes with the Kickstarter — the launch list and first backers get the best early-bird price.
Keep their childhood off the record.
Join the launch list for early-bird pricing, the colorway drop, and the test results.